Projects

National Fishery Society

Website redesign project

The National Fisheries Society (SNP) was established on June 5, 1952, with the aim of promoting the global positioning of the Peruvian fishing industry. The requirements of the fishing sector and its projection in the future led the Fishing Committee installed in the National Society of Industries to separate from this institution to form its own business association.

Throughout these 70 years of history, the SNP has managed to consolidate an image of solidity and full concern for promoting fishing activity, always under the commitment of sustainability, care of the sea and the environment.

The National Fisheries Society commissioned us to redesign its website, in search of a greater rapprochement with its real target audience, basing ourselves on research and innovation techniques of UX/UI design to enhance the operation of its content, especially on mobile devices. mobiles.

Point:
The aim was to make the content more dynamic and favor mobile browsing, seeking to broaden the audience.
5 communication foci
The 5 points where we should aim
Empathy
We place our user in a map of audiences
Person
We focus our efforts on people
The user journey
We define the user experience
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